WEBSITE OPTIMIZATION
Make your existing site work harder.
If your site looks fine but underperforms, you don’t need another dramatic redesign. You need disciplined optimization.
Website Optimization with The Rebus Agency focuses on speed, clarity, conversion, and insight. It’s where we take the site you already have and turn it into a reliable growth asset.
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Why Your “Pretty Good” Site Isn’t Performing
You’re getting traffic, but not enough qualified leads. Your analytics conflict. Your team suspects there are leaks, but no one can pinpoint where. You’ve tried tweaks, campaigns, and landing pages, but nothing feels definitive.
This is usually not a creativity problem. It’s a system problem.
Optimization is about finding the quiet friction points—the slow templates, vague copy, clumsy paths, missing events, unnecessary fields, weak proof—and fixing them with intent. It’s not guesswork. It’s structured, testable change.
What Rebus Optimization Covers
We start with a diagnostic mapped to The Rebus Framework. We look at performance on key journeys, Core Web Vitals on important pages, and where real visitors are abandoning. We check whether search engines and AI systems can properly read and trust your content. We examine your on-page messaging to see if it’s clear and aligned with the intent that brought users there.
We review your conversion points: forms, CTAs, navigation paths, pricing pages, demos, trials. We identify friction, confusion, and missing proof. We look at your analytics setup to confirm that events are tracking correctly and that your reporting reflects what’s truly happening.
From that, we define a focused set of improvements, ranked by impact and effort. Some changes deliver quick wins in days. Others become part of a thoughtful 90-day plan.
How the Engagement Works
It starts with an Optimization Audit. You share your primary site, your top goals, and what you suspect is off. I run it through The Rebus lens—technical, UX, SEO, CRO, analytics.
You receive a concise findings report: what’s working, what’s not, and where the biggest gains are hiding. Alongside that, you get a prioritized roadmap broken into near-term wins and strategic improvements.
If you’d like implementation support, I can work directly with your in-house team or trusted development partners to execute changes, instrument proper tracking, and set up an initial testing rhythm.
This is not an endless retainer with vague deliverables. It’s targeted intervention designed to create clarity and momentum.
Outcomes You Can Expect
Is This for You?
Faster load times on the pages that matter most. Stronger clarity and relevance in your messaging. Cleaner user paths to your key conversions. Reliable tracking you can put in front of leadership without caveats. And a performance narrative that’s rooted in data, not hunches.
This is a fit if you already have a site but know it’s underperforming. If your team is asking for “tweaks” with no strategy, if your tools don’t line up, or if you’re not ready for a full rebuild but can’t stand another quarter of ambiguity, this is for you.
Curious what’s holding your site back?
Share your URL and top concern, and I’ll tell you your top opportunities.
Frequently asked questions
How do I know if we need Optimization instead of a full redesign?
If your site is relatively current but not converting, loads slowly, feels “off,” or your reporting doesn’t line up, Optimization is the right starting point. We keep what works, fix what’s broken, and only recommend a rebuild if the underlying structure truly can’t support your goals.
What does an Optimization Audit actually include?
I review performance, UX, SEO, content relevance, and analytics/tagging across your key pages and funnels. You get a concise findings report and a prioritized list of changes broken into quick wins and strategic improvements, mapped to expected impact.
Can you implement the changes, or do you just advise?
Both options are on the table. I can partner with your team to implement, collaborate with your dev/marketing resources, or act as a strategic lead while your existing partners execute. The approach depends on your capacity and comfort.
How do you decide what to fix first?
I use an impact/effort model grounded in your goals. We focus on changes that meaningfully improve clarity, speed, trust, and conversions on critical paths, without overwhelming your team. No random tweaks. Every recommendation has a “because.”
Will this mess with campaigns or tracking already in place?
No. Part of Optimization is making sure your tracking is more accurate, not less. We document, test, and validate changes so your campaigns, pixels, and analytics are cleaner and more reliable than when we started.