WEBSITE DEVELOPMENT
Modern builds on solid strategic foundations.
When it’s time to build or rebuild, you can’t afford another beautiful site that breaks, bloats, or boxes your team in.
Website Development with The Rebus Agency is where strategy, UX, content, SEO, and engineering come together. We build sites on platforms like WordPress and HubSpot that your team can actually run—fast, stable, and future-ready.
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Why the Way You Build Matters
Too many organizations jump straight into design comps or theme browsing. Six months later, they’ve launched a site that looks better but quietly inherits all the same problems: confusing navigation, clunky editing experience, bad data, fragile templates, and no clear ownership.
A serious build starts with a serious foundation.
We don’t start with “what looks cool.” We start with what your website needs to do: support your buyers, your product narratives, your revenue goals, your integrations, your content team, and your future.
When those are clear, design and development become execution, not exploration.
What We Build
Each build is guided by The Rebus Framework and, ideally, a completed Website Strategy.
We design an information architecture that matches how your customers think. We define page types and components that can be reused without breaking. We structure content so it’s readable by humans, search engines, and AI systems. We choose or configure your CMS—often WordPress or HubSpot—so it’s secure, flexible, and admin-friendly.
We bake in analytics from day one: events, goals, tags, and dashboards that reflect the questions you actually need answered. We ensure SEO fundamentals, performance, and accessibility are part of the build, not bolted on later.
At launch, you don’t just get a site. You get a working system with documentation and patterns your internal team can own.
How the Engagement Works
First, we align on strategy. If you’ve already gone through the Rebus Website Strategy engagement, we use that as our source of truth. If not, we’ll calibrate on your goals, audiences, and requirements so we’re not building blind.
Next, we move into architecture, UX, and content structure. We define your templates, components, and key journeys. You see how your site will function, not just how it will look.
Then we develop and integrate. We set up your CMS, implement templates, connect your tools, and ensure your stack is as simple as it can be and no simpler. Throughout, we keep you close to the work so there are no black-box surprises.
Before launch, we run through performance checks, QA, accessibility reviews, and tracking validation. After launch, we monitor and refine, and if you’d like, we stay on to support optimization sprints.
Why Build with The Rebus Agency
Is This for You?
You’re not getting a random dev shop or a one-size-fits-all theme. You’re getting two decades of experience leading complex web programs, including multi-site ecosystems, intranets, rebrands, and product launches.
The process is calm, documented, and transparent. You’ll always know what we’re doing, why we’re doing it, and how it connects back to your growth.
This is right for you if you’ve outgrown your current site, are consolidating brands, moving to or from WordPress or HubSpot, launching new products, or simply refusing to do another superficial facelift.
Planning a new build or rebuild?
Share a bit about your goals and timelines, and I’ll tell you how we’d approach it.
Frequently asked questions
What makes a Rebus-built website different from a typical agency build?
Every build is strategy-led and system-focused. We don’t just deliver layouts—we deliver clean architecture, structured content, reusable components, validated tracking, and documentation so your team isn’t dependent on us for every edit.
Which platforms do you work with?
Most commonly WordPress and HubSpot, plus modern stacks that support flexibility, performance, and sane content management. The platform recommendation is based on your team, your needs, and your long-term plans—not what’s trendy.
Can you rebuild our site using the strategy we already have?
Yes, if your existing strategy is strong, we’ll pressure-test it and use it as our foundation. If there are gaps, we’ll fill those first so we’re not encoding weak decisions into new code.
How involved do we need to be during a build?
You’ll be involved where it matters: validation of direction, review of key flows, content decisions, and final approvals. You won’t be dragged into technical minutiae, but you also won’t be surprised at launch. It’s collaborative, not chaotic.
What happens after the site launches?
You’ll have a site you can manage, with tracking in place and a clear view of performance. From there, we can either hand it fully to your team or continue supporting with Optimization sprints to test, refine, and scale what’s working.